Ahiahi

Waka Bean

2017

In this logo, the vibrant color red takes center stage. It represents Te Whei-Ao, the realm of Coming into being, and the female principle. Red is an active and dynamic force, in contrast to black, which embodies passivity. It’s a color that symbolizes life force, just like the blood flowing through our veins. Red is also used to represent the sacred land, our Earth Mother Papatūānuku.

The waka-inspired design in our logo pays homage to the rich Māori heritage and the spirit of exploration and adventure. Just as a waka carries people across the vast oceans, Waka Bean carries the aroma and taste of exceptional coffee to valued customers. It’s a symbol of unity, strength, and the power of coming together to achieve great things.

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